Recruiting Volunteers for Youth Sports Programs: 4 Tips

Your club’s volunteers are essential to keeping your youth sports programs running smoothly. They’re the coaches, assistants, and other cheerleaders that create a positive experience for the young athletes in your community, helping kids develop lifelong skills and friendships. 

But as a park and recreation professional, it can be challenging to recruit enough qualified volunteers to help out. You must find individuals who not only want to support your programs but also have enough free time in their schedules to actually do so. 

In this post, we’ll highlight four effective tips for recruiting volunteers for your youth sports programs: 

  1. Reach out to a wide range of audiences. 
  2. Use a multichannel approach. 
  3. Share the benefits of participation. 
  4. Set volunteers up for success.

Effective volunteer recruitment starts with connecting with the right people using the right message. What does that look like in reality? Read on to learn more!

1. Reach out to a wide range of audiences. 

The first people you probably turn to recruit volunteers for your youth sports programs are the athletes’ parents and guardians. But as you know, these individuals are often busy and may not always be looking to take on the responsibility that comes with volunteering. 

Therefore, make sure your recruitment strategy is wide-ranging and inclusive to give parents a break and ensure you aren’t overlooking any enthusiastic potential volunteers. Target your recruiting efforts to reach: 

  • Past volunteers: This includes past coaches, assistants, concession workers, referees, and other supporters who might have let their involvement lapse. You never know who might be interested in coming back!
  • Former youth sports program participants: Depending on how long your program has operated, you might have program alumni who are willing to contribute their time to create a great experience for this generation’s athletes.
  • High school or college student volunteers: High school and college students are often looking for ways to get involved in the community to earn service hours. Volunteering in a youth sports program can be a fun way to earn these hours. 

While these individuals might be a highly receptive audience for your recruitment efforts, don’t leave parent/guardian recruitment out of the picture entirely! Caregivers are often excited to engage in their child’s sports journey, making them a perennially helpful audience to turn to.

2. Use a multichannel approach. 

You won’t be able to reach all prospective volunteers by marketing your opportunities on just one platform. Take a multichannel approach and pursue a variety of recruitment platforms, including: 

  • In-person: Recruit ahead for next season by talking with attendees at games and practices. 
  • Traditional advertising: Post recruitment ads in your local newspaper, create flyers to hang in popular areas such as your local library or create direct mail postcards to send to prospective volunteers. 
  • Online marketing: Use your social media pages and email newsletters to spread the word about open positions. 

Use each platform to reinforce your message, boosting the chances that your target audience members will see and engage with your outreach content. 

3. Share the benefits of participation. 

Although they won’t be getting paid, that doesn’t mean your sports program volunteers won’t receive anything from their volunteer efforts. Your recruitment marketing materials should highlight volunteering benefits, including opportunities to: 

  • Help youth members of the community thrive in a constructive environment.
  • Fulfill volunteer hour requirements for a club or class. 
  • Get to know more people in the community.
  • Access any special volunteer perks you offer, such as free concessions or appreciation gifts.
  • Potentially be able to contribute a monetary donation to your organization via a volunteer grant

These benefits might provide the motivation some individuals need to not only get involved but also stay involved in your program for years to come. 

4. Set volunteers up for success.

Your program’s volunteers won’t want to head into a new sports season feeling unprepared, especially your new volunteers who are participating for the first time. Ensure your recruitment materials describe the type of support volunteers will receive before the season starts, including: 

  • Training: Offer a thorough pre-season training session for new coaches and assistants. 
  • Equipment/supplies: Provide volunteers with training equipment, such as cones, pinnies for scrimmages, goals, whistles, clipboards, etc. 
  • Participant waivers: Offer an online waiver system for participants’ guardians to sign digitally, taking the stress of getting waivers signed off your volunteers’ shoulders. 

Be responsive to questions early on in the recruitment process. Also, once volunteers sign up, use your volunteer management software to offer them a streamlined scheduling process that makes it easier to know where to be and when to be there. 

Enthusiastic, empowered volunteers can make all the difference when it comes to running your youth sports program. Be sure to reach out to a diverse group of potential volunteers and equip them with the proper resources to succeed. 

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Preparing for a New Season- The Official GotSport Guide

GotSport is a tool used all across the country to get teams carded and ready for another year of competition. GotSport is an essential tool in the mixed bag of running a sports organization. But, this tool becomes more complicated when you’re using an external registration platform. Whether a new club admin or volunteer or a season GotSport Vet; sometimes you run into problems and need a refresher. At Sports Office 365, we know how daunting GotSport can be at times. We’re helping out clubs by sharing the official GotSport article to help prepare you for a new season in GotSport! In the section below, you’ll find helpful tips, tricks, and direct links to GotSport articles.

Steps to Prepare for Season Transition if Using a Non-GotSport System for Registration

21/22 to 22/23 Transition FAQ: 

Will I have to create new teams? No, you can register your same existing teams to your league and adjust your rosters accordingly. 

What can I expect if I am uploading players to the system? 

You should have three different types of scenarios. Here is an FAQ for each scenario: 

Scenario One –  Players that played in my club last season: 

  •  As long as Affiliation, First Name, Last Name, DOB (with correct date format in the file), parent name, and email are the same; any other information will just update. 
  •  You may end up with a duplicate player profile in your player list if your file has a different name, gender, or DOB than the player that is already in your club’s player list in the system. If for some reason the data does not match, you can update the player profiles to match your spreadsheet or update your spreadsheet to match the player profile and reupload. 

Scenario Two –  Players that are brand new to the GotSport system: 

  • These players should upload and accounts will be created as long as you have the required columns in your file. 

Scenario Three – Players that are currently in the GotSport system, but played for a different organization last season: 

  • Data from the GotSport system matches your spreadsheet (Affiliation, First Name, Last Name, DOB, Gender). This will create a role for that player in your club, and you should see them in your Club Management Players list. 
  • If a parent does not get added to the player, it is because the parent email already exists in the system to someone else. 

What can I expect when adding coaches or managers to my club? 

You should have three different scenarios when adding coaches or managers to your club. Here is an FAQ for each scenario. 

Scenario One – Coaches/Managers who have a GotSport account already: 

  • If you are uploading, As long as the First Name, Last Name, and Email in your file match what is on their existing account, the coach/manager will be added to your club. 
  • If you are manually searching/adding these coaches and managers, and their First Name, Last Name, and Email matches the information you are searching for, you will be prompted to send a Role Request Approval email. If you search the additional optional information (Date of Birth, and Zip Code) you can bypass the email request and add them directly. 
  • If you have all the required information, you can bypass the email request by adding them directly to a team. This will give them the coach or manager role in your club. To do this, go to Club Management – Teams – Click on a team – Click Roster – Click coach or manager – search by First Name, Last Name, and email. 

Scenario Two – Coach or Manager does not have a GotSport Account: 

  • An account will get created for them via the upload or you will create the account for them if added manually. 

Scenario Three: The addition of a coach or manager fails because the email/user ID is already taken. 

  • This means there is an account in the system that already has the email that you are trying to add them with and the account does not match the first or last name. 
  • You can try to search for different variations of their name (Ex. Mat, Matt, or Matthew). 
  • Check your player’s list for that email. Make sure the player’s email is set in the contact email and try again. 
  • Add the coach/manager with a different email/userid and attach the email you have in their “contact email” box. 

Logging In and Adding Admins  

Account Login: See how to create and login to your GotSport User Account 

Create Club Administrators:  Adding Administrators 

Adding/Editing user title: Add a Title To A Club User 

  • This is a new requirement for all Admin users from last season

Editing an Admins Permissions: Editing an Admins Permissions 

  • Important when separating tasks/what is available in your User’s admin accounts if you would like to limit permissions/access.

Locating Required Governing Body Forms: Locating Required Governing Body Forms 

  • Any form made available for you from your governing organizations. For example Affiliation/Transfer Forms

General Club Management 

Players/Coaches/Managers 

Archive Players previous year players

Uploading players to your club- Note that if you do not include a competitive level or affiliation, you will not see your players initially after you upload and will need to adjust the filters on your player list for them to appear.

Any previously archived players that were uploaded will return to the active player list as long as their uploaded information matches the existing player profile that was archived.

Manually Creating a Player 

  • If you are manually creating players, use the existing player information and login from the previous season to avoid creating unnecessary duplicates
  • Search the player’s DOB, First Name, and Last Name to see if an account exists.  If yes, then add in the email and postal code to bypass the role approval process and directly add the player.
  • If a player does not appear when searching with additional fields (email, postal code), then the email or postal code data that was searched does not match what is listed on the player’s account.

Adding a Player Photo 

  • The player photo from the previous season will appear on the profile by default.  If it needs to be updated, follow the steps in the link above to add a new one while removing the old one.

Add Documents to a Player 

  • If needed for any reason, proof of birth document can be added to a player with the steps above.

Coaches 

Archive Coaches

Coach Upload 

Creating Coaches 

Managers 

Archive Managers

Manager Upload 

Creating Managers 

Duplicate Coach, Manager, and Player User Check – If duplicate player/coach/manager accounts have been created unintentionally, these can be merged as long as the first name, last name, gender and DOB match on both profiles 

Teams  

Archive Teams (If wish to)

Resetting the team player list

Creating a Team Account– When creating a team, set the team age to what the team age is the time of creation, not the next seasonal year’s age.

Team Lock

Roster Lock

Hiding Player List

Team ages do not need to be changed manually.  When the new season begins on August 1, all team ages will update automatically in the system.  If a team age is manually changed, the system will then have the team “age up” again on August 1 and the age will be incorrect.

If Team Rosters are the same from the previous season with minor changes

Team Rosters Starting from Scratch – 

DO NOT CLONE AT ALL – Players From the Previous Season will be removed during the next steps

When you’ve completed building your teams, sync your team rosters – When you sync your rosters, any players that are not on any current or upcoming event roster will automatically be removed from the team.

Printing off Official Rosters and Player Passes

Click here for the full article on the GotSport website

Feeling overwhelmed by GotSport? Reach out to us today for assistance! We are industry experts in GotsSport and in getting your club carded and ready for another season.

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Valuing Volunteers

With the exception of 2020, which wiped out youth sports, one of my favorite moments each year is reviewing the final applications from the NAYS volunteer coach- and parent-of-the-year nominations. Applications come in from around the world from member organizations on almost every U.S. military installation that organizes youth sports.

Recognizing volunteers has always been one of the top priorities of youth-sports administrators. It is always on top of the list when we survey members about the best ways to attract more volunteers to programs. I don’t know of a better way to recognize volunteers than with awards that shine a spotlight on all the hard work and effort they put into programs in their communities.

Reading about the moms and dads who spend hours before, during, and even after a season concludes is truly inspiring. I think about the military mom who won the Parent of the Year award a couple years back. A number of her children were enrolled in sports, and she took on the responsibility of coaching because many of the other parents were active duty and could not dedicate the time. The fact that she not only coached her own team of 7- and 8- year-olds, but also acted as a team mom for another team because of a lack of parents available, made her an easy selection. I think of a Coach of the Year recipient from a number of years ago who had contracted a flesh-eating virus, lost both of his hands and legs, and still returned to coach kids in a basketball league. And he’s still coaching today.

I also think of my own coaches and team moms from many years ago. Instead of going home from work, these hard-working men and women volunteered their time to work on drills with me and my teammates, and then would sit in the parking lot until dark discussing game strategy and line-ups. I didn’t appreciate it back then, but I sure do now.

These are the people who truly make youth sports operate. Just think about that for a second. If we had to pay these individuals for their true value, consider how much youth-sports participation would cost in this country. You really don’t have to wonder; just look to the school system and see what it costs to have qualified, caring individuals in charge of our children’s education. It truly is astounding when you think about it.

What’s even more astounding is not every organization we work with actually takes the time to participate in the award program. Of course, there is only one winner for each category nationally, but that doesn’t limit the impact that can be made locally. One doesn’t need a national award to make an impact. We encourage all organizations to give multiple awards during the season. A weekly or even a mid-season event, where volunteers can be nominated and recognized, can have a tremendous impact on a program and show volunteers they are valued and appreciated for their efforts. Plus, if recreation leaders are going to submit a nomination for an annual award or a national award, they have already done all the work.

We have always stressed to administrators that volunteers should be regarded as employees. Part of that process is screening to ensure you have only the best people with the best intentions; monitoring and recognizing those individuals is the best way to ensure volunteers will be willing to show up when the next season rolls around. Plus, what better way is there to inspire the next wave of parents who will be joining the program?

Click here for the original article

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Capitals Rundown- 3 Game Series

The Washington Capitals were heading into their series with the Florida Panthers as the biggest underdogs next to the Nashville Predators. Nobody really thought the Caps could get out of this series, some didn’t even see the Caps getting a win. Despite only seeing about a minute of game time from Tom Wilson this series as well as a goaltending change, the Capitals have the series tied at 2-2 going back to the Sunshine State.

How can the Capitals close this series?

A series tied 2-2 with the President’s Trophy-winning Panthers is nothing short of incredible. On paper, the Panthers are very reminiscent of the Capitals of yesteryear. A painfully strong, young core. Veteran Leadership, star-studded goaltending, and very fast, physical play. The Caps have managed to handle that pretty well, despite being one of the oldest teams in the league.

Perhaps one of the biggest points of success the Capitals are finding is by playing some of their best defense all year. Going into the series, Coach Peter Laviolette knew how to weather that dangerous Florida attack. By sitting back and sitting in a 1-3-1 defensive shape, the Caps are limiting clean zone entries and causing turnovers in the neutral zone. Along with strong, even strength play, the Cap’s penalty kill remains perfect among one of the deadliest power plays in the league this year.

To continue giving themselves a chance, the Cap’s are going to need to continue to be strong in a few areas:

  • Physical Play- Even without Tom Wilson, the Caps have matched the intense and forbearing physical play by the Panthers. If they allow them to begin to dictate physicality, the Caps are going to slip down a slope they don’t want to go down.
  • Solid Goaltending- Ilya Samsonov relieved Vitek Vanecek of his duties after the 5-1 loss in game 2. Since then, Samsonov has been playing his most consistent hockey of the year and seems to be playing with a lot of confidence.
  • Continue to limit the rush- The Caps Blue Liners have done outstanding to limit odd-man rushes this series so far. If they slip up on that front or start getting caught up too much, the Panthers will attack with pace and punish them.
  • Finish the chances- there have been several times throughout this series now, either through lack of focus or bad luck, that the Caps have missed fantastic, high danger chances. If they can bury goals on Bobrovsky, they’ll continue to run away with it.
  • Stay Calm and Focused- Perhaps the biggest point here is to just keep playing Capitals Hockey. It’s a 2-2 series and the Capitals have shown they have all the power to knock out Florida. Game 4’s Overtime loss could have been avoided, but it’s happened and now they need to move on. Everyone on that roster knows their talents and if they remain calm and confident, they can knock out the Cats.

The Capitals are heading back to Miami to face the Panthers in what’s sure to be a loud game 5 away from home. If the Capitals can steal a win in this next game, they set themselves up in a fantastic position to close out on home ice.

Our Game 5 Predictions:

Jamie- 4-2 Capitals Victory

Zac- 3-2 Capitals Victory

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The importance of budgeting and managing finances in youth-sports programs

All league administrators should have a budget in place before taking a single registration. The budget should estimate revenue and expenses and separate them as individual line items. Estimate revenue low and expenses high in order to provide for some margin of error. Once the budget is set, keep the spending within the budget unless there is additional revenue that might justify additional spending.

A budget serves as all of the following:

  • Operations guide: A budget will dictate how to operate a league based on anticipated revenue and expenses. It will explain how the organization is divided by roles and how they operate.
  • Financial plan: Sound budgeting will keep finances in order and identify any areas where you can fine-tune spending or save money. It should show sources of revenue and allocated expenses.
  • Communications device: A budget provides an understanding for others in a league or the overall organization as to the forecasted revenue and the plan to allocate funds for expenses. It helps stakeholders understand why only certain funds are used for certain expenses.

The purpose of a budget is to allocate resources to achieve financial goals and objectives. If a league or organization is large enough to be separated into departments, each department will have its own budget with the total contributions to the organization’s annual operating budget. A budget should be divided into line items that reflect every aspect of an operation:

  • Staffing and referees
  • Rent/lease/ownership expenses
  • Operating supplies
  • Jerseys and uniforms
  • Equipment
  • Awards
  • Concessions
  • Repair and maintenance
  • Marketing/promotion
  • Background screening
  • Facility improvements
  • Training
  • Insurance.

Budget categories are based on the league’s operation and should be flexible and monitored regularly. Here are five ways to manage a budget and finances:

Breakeven: Find the breakeven point to determine how much revenue you have to bring in to sustain the league. If the only source of revenue is participant registrations, then simply figure out how many participants are needed to run the program. If you have significant revenue in sponsorships, concession sales, etc., include that so you are not dependent on participation alone.

Cost recovery: Similar to the breakeven, cost recovery goes one step further and shows exactly how the total expenses were recovered, based on the revenue brought in. To determine cost recovery, separate all revenue and all expenses. Then divide the total revenue by the total expenses. Hundred-percent cost recovery means you broke even. Anything higher than that means the league made money. Anything less means it lost money and will need to subsidize losses with additional revenue sources.

Expense tracker: Track every league expense to the penny. It can be as simple as entering items onto a spreadsheet. This will help keep track of all funds and ensure you stay within the budget. If you control the league’s bank account, you can reconcile expenses to the account. Tracking expenses will also force you to fine-tune spending and identify places to save money when needed.

Cash-handling: Anytime you are taking in cash, or managing any finances for that matter, more than one person should be involved for accountability and for checks and balances. Decide who is allowed to take cash, determine how it is to be counted, and decide where it goes. If possible, consider going “cash free,” or work toward it.

Contingency: Contingency is more for those who have complete control over league funds, such as a non-profit Little League or Pop Warner team. A larger organization, such as a government agency or larger YMCA association, generally will not have control of this at the league level as they have their own finance departments. If yours is a smaller operation, always have some type of contingency or savings fund. Take a small portion of each registration and put it in a contingency. If things go south or there’s an unexpected expense, it can be handled without being detrimental to the program. As this fund increases, you can also use it for items like scholarships or capital improvements.

All youth sports programs, regardless of the size of the organization, should have some level of budgeting and financial management. Having a plan to manage finances will ensure you can run a viable program.

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Understanding Youth Sports: Risk Management

Risk Management is never fun. It can be long, time-consuming, and tedious. But, it is 100% essential. Risk Management is something that can save lives and is a key part of preventing serious injuries. Risk Management also plays a key role in league and team operations. Failure to complete these steps can result in serious financial loss and even shut down entire leagues. While at the time it may not seem all that important when you’re trying to card players, get rosters and schedules set, etc. Having you and your staff complete Risk Management is essential.

There are several key steps and tips to assure your Risk Management and help mitigate risks.

1.     Have the proper insurances and liability waivers in place to protect staff members, volunteers, the facility, and the participants.

2.     Have all other administrative aspects of a program in order, including managing finances, forms, contracts, etc., and ensure that these documents are handled and reviewed by multiple people in the organization for proper accountability and “checks and balances.”

3.     Do routine, documented facility and equipment inspections to identify liabilities and hazards. For example, inspect and survey a play space to make sure it is safe before participants arrive, and make sure it stays safe while participants are in the area. If a potential liability or hazard is found, fix it immediately. If you cannot fix it, secure the area with proper signage so no one can approach it.

4.     Ensure all equipment provided (to teams and participants) is safe. Provide safety equipment when needed and inspect equipment before all games.

5.     Train staff members, coaches, managers, and volunteers properly on all aspects of a league, and provide applicable training and certifications, such as concussion training, first aid, and CPR.

6.     Promote and monitor hydration and healthy eating. Information can be included in parent packets, orientations, and coaches’ meetings. On game days, look for signs of dehydration and fatigue.

7.     Have a contingency plan. What can go wrong will go wrong, so always have a backup plan.

8.     Have an emergency-action plan. Train for risk scenarios so staff members are prepared to handle any situation.

9.     Have adequate adult supervision on game days that includes staff members or league volunteers.

10.   Have written policies in place to strictly prohibit drugs, alcohol, tobacco, excessive weight loss or weight gain, and any illegal substances. Monitor signs of substance abuse by any coach, parent, or participant throughout the season, and have a process in place to report such abuse.

A common practice is to follow the 10 Ps of risk management.  

1.     Policy. Have proper policies in place to protect the safety of staff members, volunteers, participants, and facilities, and know what to do when an incident occurs.

2.     Planning. Training for incidents will better prepare staff members when an incident occurs. Have emergency-action plans in place for any type of league or program.

3.     Product or service. Understand the potential risks that may occur, based on the service offered. Knowing and understanding the types of risks that can occur helps to be more prepared to prevent an incident or handle an incident when it occurs.

4.     Process. Make sure controls are in place to reduce risk and ensure staff members are trained or qualified to handle them.

5.     Premises. Consider the size and layout of facilities and the risks that may occur. Know how much it costs to repair and maintain the facilities.

7.     Protection. This is much broader than merely protecting people from health and safety risks; it includes identifying risks associated with protecting people, premises, equipment, and the surrounding environment. Once the associated risks are identified, it is imperative to have the proper insurance coverages and waivers in place to protect your most valuable assets.

8.     Procedures. Be sure to have proper procedures in place if an incident does occur.

9.     Purchasing. Have policies in place to control costs, create contingency funds, and purchase quality equipment that will not pose a hazard to participants.

10.   Performance. Evaluate a league regularly to ensure you are following the risk-management guidelines that are in place. If incidents do occur, evaluate them and devise a plan to prevent future incidents.

Remember, don’t lack in your Risk Management. It’s not just about your club’s financials, but the health and safety of families.


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How To Perfect Your Registration Setup

Setting up a registration can be a daunting task. There needs to be a lot of information collected, waivers signed, payments, and more. Many times, there are details left out of registrations that just make your job harder in the future. To some, a simple registration that collects payment and the name of a player will be all they need. But, every registration is different. Here are a few tips on how to perfect your registration setup!

1. Take your time.

Building a good registration doesn’t need to be a one-and-done task. Stretch out the building process over a few days, give yourself time to think of new data points and information that you’ll need to collect. This can also ease the stress of rushing and trying to quickly build a half-fledged registration. Setting some time aside and using the Sports Office 365 Registration Checklist is a great way to stay on top of your job!

2. Think of past mistakes and missing information.

It’s very easy to build what seems like a perfect registration that can be used over and over again; until the time comes to order uniforms and you realized you didn’t collect sizes. Look at past forms you’ve built and learn from what you’ve done in the past. Another option is reaching out to others or consulting online help to see what some of the most simple yet important information is that you may be missing.

3. Marketing your registration

Building a good registration is more than just adding in a few forms and then letting it sit. Registration is a constantly active program. Marketing your registration is going to be more in-depth than building the actual form; and arguably, more important. Marketing, whether it be social media, email, or any other preferred method: is an easy way to boost up your exposure. The more people you market to, the more registrants you’ll get. Be sure to set a good amount of time aside and plan to market far in advance.

4. Keep it simple

A well-designed registration is simple. There is no need for elaborate steps or forms that take more than 10 minutes to complete. The more user-friendly, the better!

5. Run Tests!

Perhaps one of the most forgotten about steps in this process is testing the actual process. The last thing you want is to go into your registration platform a week after it opened only to see nothing has been working the whole time. Set time aside to run through it yourself, have friends, and others test it for you. The more testing and tweaking you do, the easier it’ll be on you in the end.

Building a good registration doesn’t need to be hard. Set some time aside market, run tests. The more time and attention you set aside to building a good form, the easier it’ll be on your parents, and your future self!

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The 7 Day Registration Checklist

Building a registration form can be difficult, especially if you’re doing so by yourself. Check out our 7-Day checklist inspired by TeamSnap!

1. Find a Good Platform

Finding a good platform to set up your registration is the most important step in staying organized. A good platform will allow you to collect as many data points as you need, collect a payment, and track all the happenings of who is registering and when. Getting a good system in place will save you a lot of time and effort in the end!

2. Find out what needs to be recorded

Data is the quintessential piece to your registration setup. Without the appropriate information, you’ll get disorganized and things will start to fall apart. It’s important to take some time to think about what you may need to do with the data in the future and set out some of the major data points you need to be recorded.

3-4. Begin building your form

Once you have found a good foundation and set some time aside to take notes on your registration fields, it’s time to get to work building it out. Take some extra time to really make sure that you hit every point when building this out. Incomplete or difficult registration will only make the lives harder for yourself, coaches, volunteers, players, and parents. Building something simple and easy for parents to complete is the ideal goal when formatting. There is no need for anything too flashy on the registration side of things.

5. Run Through Tests

Now that your registration form is complete, have yourself and a few others run some tests. You may find you missed a data point or find you want to add or remove certain items. You also want to make sure someone other than yourself can run through these tests to get a good outside perspective on the ease of the process.

6. Begin Marketing

After the registration building process is complete, you aren’t done yet. Marketing your program is just as important as the initial setup. Marketing your program can be done either through social media, email marketing, flyers, or whatever your preferred method may be. The more your program is marketed, the more traction it’s going to get.

7. Launch, Promote, and Track

You’ve built out your registration, marketed it, and now it’s time to launch. Once your registration is active, it’s not time to slow down. You’ll want to keep active on things, especially in the first few days to make sure everything is running smoothly. Keeping a watchful eye on things as time passes will help you prepare for the actual program you run. This will also give you a good idea of things you may want to change in the future the next time you set up your registration!

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Club Announcement- Goodyear Soccer Club

Sports Office 365 is excited to announce our most recent partnership with Goodyear Soccer Club. Based out of Arizona, Goodyear brings a wide variety of programs to their area! Club, Academy, and Competitive; Goodyear provides kids many great options to grow with the sport and have fun!

We are excited to be working with Goodyear Soccer Club moving forward!

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Marketing Your Club and Why Online Presence Matters

Some food for thought.

Stopping advertising to save money is like stopping your watch to save time – Henry Ford

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

“Less is more. Keeping it simple takes time and effort.” – Jeff Bullas

In the world of youth sports, there is always a program being marketed and planned. Many are run by extremely qualified coaches and staff and provide invaluable knowledge, experience, and fun! You could have the best-run recreation program in the nation but without some strong and aggressive marketing, how will anyone find you? The obvious answer is great marketing. The simple answer is great marketing. The time-consuming answer is great marketing. The point is, marketing in person and online takes a large number of resources, manpower, and persistence to reach as many people as possible.

We here at Sports Office understand the marketing world of youth sports very well. Our goal is to bring what we’ve seen around the country to your virtual doorsteps.

Why does this matter?

You are not the only youth sports organization trying to spread the word about your various programs. There are over 10,000 soccer organizations (USYS) fighting to attract members. 100’s of new youth sports organizations start up every year to further increase that competition. If you are looking to stand out from the competition, you need to make your marketing as aggressive and simple for families to understand as possible. Less is more.

Can I just do this myself?

Yes, you can. You and any volunteers or staff you have on hand can do this for the club. However, do you have the bandwidth to market as aggressively as you’d like? Can you do this every season? Do you want to? Of course you want to but unless this is your full-time job to market and interact with your customers, you may struggle to do this consistently every season.

Now imagine watching as a team of full-time graphic designers and social media marketers working around the clock to create all of your content and push it out through every channel possible. Not only for online marketing either. Posters, business cards, and banners too. While we cannot physically market for you in person, we provide you with all the resources to do it yourself.

You focus on running your club. Let us focus on spreading the word.

Our team has made a promise to make your life easier. Are you ready to save time and increase your marketing presence? Get in touch with us today and lets get started. It’s never too late, or early, to get the word out!

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The Growing Issue in Youth Sports: Longevity

Longevity in youth sports is a growing problem. At Sports Office 365, we eliminate that problem and save you and your staff time and frustration!

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The Benefits of Having an Active Social Media Presence

Social Media is a brilliant tool to use at your club. Most of the time it’s free, it allows you to reach new people and stay in touch with the ones you already know. Having an active social media presence is more than just writing a post every now and then. Being active on major platforms like Facebook, Instagram, and Twitter can help you drastically improve your club!

Grow and Develop

For organizations big or small, growth is always important. Either numerical growth of players and teams, or growing and enhancing your club’s inner and outer workings. Social media allows you to market yourselves to a grandiose audience. With the many different platforms of social media, you’re able to take a different approach to how you want to market yourself!

Connect

Social media is great for allowing many different people to connect, and it’s no different when it comes to your club or team. Having a quality and consistent social media schedule allows you to connect with those interested in the organization. Whether that be new or returning parents and players, tournaments, or even local media. It gives your organization the ability to engage with the audience. With this also comes quick access to posting news and happenings within your organization. Team success, cancellations, or field updates; social media is one of the fastest ways to update your audience!

At Sports Office 365, we have a fantastic Social Media Manager to help aid your club. She’s added some examples below on the many benefits of an active social media profile!

A Virtual Support System

It’s common to be a part of an organization that groups by age and skill level. This automatically minimizes the number of exposure members have to interact with others outside of their immediate groupings. Social media allows for additional support systems outside of physical interactions.

For example, John goes to school with his friend Emma and is in the same club, Club A. They both had weekend games but are on separate teams. After a weekend of matches and victories, Club A posts a bunch of new photos and videos on Facebook and Instagram highlighting memorable moments. John sees Emma score a goal in a video post and comments, “Way to go, Emma!! Great focus!!” Emma likes and shares the photo of John in action on the field. These moments between friends would have otherwise been missed out on if it were not for their Club A’s engaging social media practices.

Increased Website Traffic

Social media channels are supplemental to your club’s website. Social platforms can reach different audiences in a personable, useful, and entertaining way to potentially interested community members who may not have otherwise been able to reach the website organically.

A proud Aunt Susan shares a photo of her nephew scoring a goal, from Club B’s Facebook page. A friend of Aunt Susan, new to the area, sees her shared post and tells her two kids about Club B that they are now very excited to join, after viewing the photos and videos of the members of Club B having a blast!

Reduced Barriers to Participation

Club C is aware that trying something new can be difficult. Their presence on social platforms helped Mark find their club. Mark stumbled upon a highlight reel of Club C’s game while he was looking for something unrelated on Instagram. From here he is scrolling Club C’s Instagram of team photos and action shots. Feeling a level of engagement to the members in the photos, he is interested in finding a team to play within Club C. Mark is now on their website in just 3 quick clicks. Thanks to social media, Club C made it a little easier to get newcomer Mark to step through that door.

There are many positive benefits to having an active social media account for your club. We pride ourselves on being able to confidently manage your social media accounts. Reach out to us today to see how we can help boost your club’s social media presence!

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The Importance of a Good Platform

When it comes to running a sports organization, one of the best investments you can make is in a solid foundation. Whether starting a new club or making adjustments, a good platform is the backbone of your operation.

What is a Platform?

A platform is a tool that connects and organizes all of your essential features into one. Think of websites like Teamsnap, SportsEngine, and League Apps. These are just a few of the key sites when it comes to running an organization. They each offer different tools but they are all similar in what they can accomplish overall. Registration, financials, rostering, communication, website building, and more. A good platform will provide you with a solid base to keep track of what matters most in your organization.

What Platform is Best for Me?

Every club is unique and built differently based on the sport they play, the philosophy of the club, the team running the operations, and the platform on which they build their workflow. It is important to take the time to research the platform that best suits the needs of your club, the trouble is – it is difficult to find the time to do the research. Even if you do, many clubs don’t identify massive issues with how their platforms run until months into the season.

One of the major factors that come into play when selecting a platform is the ease of usage and the learning curve attached to it. There are several good websites that offer extremely easy-to-use systems with very basic tool kits. Nobody wants to work tirelessly trying to build a simple website or constantly monitor your registrations on an hourly basis. Find a platform that works for you and saves you time and keeps you stress-free!

No matter what platform you decide works for you, our staff is expertly trained to take charge of your platform. Whether you want to improve financial reporting or make registrar duties more simple, we have the knowledge to guide you in the right direction!

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Gulf Coast Futsal Partners with Sports Office 365!

Sports Office 365 is excited to announce our recent partnership with Gulf Coast Futsal! Based in Pensacola, Florida; Gulf Coast Futsal is an organization helping to grow the game of futsal in the United States. GCF provides kids a chance to play soccer year-round and to become better athletes!

Sports Office 365 is excited to work with Gulf Coast Futsal moving forward!

Sign with Soccer Office Today!

Sports Office 365 owns and operates Soccer Office. Furthermore, both companies function as virtual assistant services and virtual administration services. Soccer Office offers a full-time call center, marketing services, Full-Time sports registrar, sports websites, business development, accounts receivable collections which we provide to SAVE YOU TIME, MONEY, and EFFORT. For a complete list of our services please visit https://sportsoffice365.com/services/. If your club has an interest in our services please click this link to set up an appointment to speak with our Director of Business Development, Sam https://calendly.com/samc8

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