The Benefits of Having an Active Social Media Presence
Social Media is a brilliant tool to use at your club. Most of the time it’s free, it allows you to reach new people and stay in touch with the ones you already know. Having an active social media presence is more than just writing a post every now and then. Being active on major platforms like Facebook, Instagram, and Twitter can help you drastically improve your club!
Grow and Develop
For organizations big or small, growth is always important. Either numerical growth of players and teams, or growing and enhancing your club’s inner and outer workings. Social media allows you to market yourselves to a grandiose audience. With the many different platforms of social media, you’re able to take a different approach to how you want to market yourself!
Social media is great for allowing many different people to connect, and it’s no different when it comes to your club or team. Having a quality and consistent social media schedule allows you to connect with those interested in the organization. Whether that be new or returning parents and players, tournaments, or even local media. It gives your organization the ability to engage with the audience. With this also comes quick access to posting news and happenings within your organization. Team success, cancellations, or field updates; social media is one of the fastest ways to update your audience!
At Sports Office 365, we have a fantastic Social Media Manager to help aid your club. She’s added some examples below on the many benefits of an active social media profile!
A Virtual Support System
It’s common to be a part of an organization that groups by age and skill level. This automatically minimizes the number of exposure members have to interact with others outside of their immediate groupings. Social media allows for additional support systems outside of physical interactions.
For example, John goes to school with his friend Emma and is in the same club, Club A. They both had weekend games but are on separate teams. After a weekend of matches and victories, Club A posts a bunch of new photos and videos on Facebook and Instagram highlighting memorable moments. John sees Emma score a goal in a video post and comments, “Way to go, Emma!! Great focus!!” Emma likes and shares the photo of John in action on the field. These moments between friends would have otherwise been missed out on if it were not for their Club A’s engaging social media practices.
Increased Website Traffic
Social media channels are supplemental to your club’s website. Social platforms can reach different audiences in a personable, useful, and entertaining way to potentially interested community members who may not have otherwise been able to reach the website organically.
A proud Aunt Susan shares a photo of her nephew scoring a goal, from Club B’s Facebook page. A friend of Aunt Susan, new to the area, sees her shared post and tells her two kids about Club B that they are now very excited to join, after viewing the photos and videos of the members of Club B having a blast!
Reduced Barriers to Participation
Club C is aware that trying something new can be difficult. Their presence on social platforms helped Mark find their club. Mark stumbled upon a highlight reel of Club C’s game while he was looking for something unrelated on Instagram. From here he is scrolling Club C’s Instagram of team photos and action shots. Feeling a level of engagement to the members in the photos, he is interested in finding a team to play within Club C. Mark is now on their website in just 3 quick clicks. Thanks to social media, Club C made it a little easier to get newcomer Mark to step through that door.
There are many positive benefits to having an active social media account for your club. We pride ourselves on being able to confidently manage your social media accounts. Reach out to us today to see how we can help boost your club’s social media presence!