The Benefits of Having an Active Social Media Presence.

Social Media is a brilliant tool to use at your club. Most of the time it’s free, it allows you to reach new people and stay in touch with the ones you already know. Having an active social media presence is more than just writing a post every now and then. Being active on major platforms like Facebook, Instagram, and Twitter can help you drastically improve your club!

Grow and Develop

For organizations big or small, growth is always important. Either numerical growth of players and teams, or growing and enhancing your club’s inner and outer workings. Social media allows you to market yourselves to a grandiose audience. With the many different platforms of social media, you’re able to take a different approach to how you want to market yourself!

Connect

Social media is great for allowing many different people to connect, and it’s no different when it comes to your club or team. Having a quality and consistent social media schedule allows you to connect with those interested in the organization. Whether that be new or returning parents and players, tournaments, or even local media. It gives your organization the ability to engage with the audience. With this also comes quick access to posting news and happenings within your organization. Team success, cancellations, or field updates; social media is one of the fastest ways to update your audience!

At Sports Office 365, we have a fantastic Social Media Manager to help aid your club. She’s added some examples below on the many benefits of an active social media profile!

A Virtual Support System

It’s common to be a part of an organization that groups by age and skill level. This automatically minimizes the number of exposure members has to interact with others outside of their immediate groupings. Social media allows for additional support systems outside of physical interactions.

For example, John goes to school with his friend Emma and is in the same club, Club A. They both had weekend games but are on separate teams. After a weekend of matches and victories, Club A posts a bunch of new photos and videos on Facebook and Instagram highlighting memorable moments. John sees Emma score a goal in a video post and comments, “Way to go, Emma!! Great focus!!” Emma likes and shares the photo of John in action on the field. These moments between friends would have otherwise been missed out on if it were not for their Club A’s engaging social media practices.

Increased Website Traffic

Social media channels are supplemental to your club’s website. Social platforms can reach different audiences in a personable, useful, and entertaining way to potentially interested community members who may not have otherwise been able to reach the website organically.

A proud Aunt Susan shares a photo of her nephew scoring a goal, from Club B’s Facebook page. A friend of Aunt Susan, new to the area, sees her shared post and tells her two kids about Club B that they are now very excited to join, after viewing the photos and videos of the members of Club B having a blast!

Reduced Barriers to Participation

Club C is aware that trying something new can be difficult. Their presence on social platforms helped Mark find their club. Mark stumbled upon a highlight reel of Club C’s game while he was looking for something unrelated on Instagram. From here he is scrolling Club C’s Instagram of team photos and action shots. Feeling a level of engagement to the members in the photos, he is interested in finding a team to play within Club C. Mark is now on their website in just 3 quick clicks. Thanks to social media, Club C made it a little easier to get newcomer Mark to step through that door.

There are many positive benefits to having an active social media account for your club. We pride ourselves on being able to confidently manage your social media accounts. Reach out to us today to see how we can help boost your club’s social media presence!

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The Importance of a Good Platform

When it comes to running a sports organization, one of the best investments you can make is in a solid foundation. Whether starting a new club or making adjustments, a good platform is the backbone of your operation.

What is a Platform?

A platform is a tool that connects and organizes all of your essential features into one. Think of websites like Teamsnap, SportsEngine, and League Apps. These are just a few of the key sites when it comes to running an organization. They each offer different tools but they are all similar in what they can accomplish overall. Registration, financials, rostering, communication, website building, and more. A good platform will provide you with a solid base to keep track of what matters most in your organization.

What Platform is Best for Me?

Every club is unique and built differently based on the sport they play, the philosophy of the club, the team running the operations, and the platform on which they build their workflow. It is important to take the time to research the platform that best suits the needs of your club, the trouble is – it is difficult to find the time to do the research. Even if you do, many clubs don’t identify massive issues with how their platforms runs until months into the season.

One of the major factors that comes into play when selecting a platform is the ease of usage and the learning curve attached to it. There are several good websites that offer extremely easy-to-use systems with very basic tool kits. Nobody wants to work tirelessly trying to build a simple website or constantly monitor your registrations on an hourly basis. Find a platform that works for you and saves you time and keeps you stress-free!

No matter what platform you decide works for you, our staff is expertly trained to take charge of your platform. Whether you want to improve financial reporting or making registrar duties more simple, we have the knowledge to guide you in the right direction!

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The Benefits of our Sports Administrators!

Running a sports team or organization is a lot of time and work. Just like in any business, a solid administration forms the strong backbone of your team! If you’re looking to free up time and ease that workload, look no further. Below are some of the best benefits of a Sports Administrator that you can find with us!

1. A Sports Administrator frees up your time

Tired of those long nights building out schedules and rosters? Fed up with the stresses of player carding and registration? Let us handle it! At Sports Office 365, We take pride in significantly easing the workload for clubs across the country.

2. Streamlining of Clerical Duties

Everyone gets backed up from time to time on something. Get teams proper practice time, issue refunds, organize communication; you name it! We help you stay on top of everything!

3. A Solid Communication Hub

Working at a club will bring you in contact with a ton of people. Don’t get backlogged on emails and phone calls. Let us handle that. We help out with incoming parent emails and our receptionist will be more than willing to yield their calls. Sports Office 365 will serve as your communication hub for your club!

4. Offset your Weaknesses

Everyone has their weak points when it comes to running an organization. We are able to work hand in hand with your strengths to drastically improve your club while helping fill in those areas that may be lacking.

5. Social Media and Marketing

One of the more difficult aspects of running an organization is marketing and media. We pride ourselves on our media and marketing abilities and are skilled in many different systems to improve your club and reach new audiences. We are able to post to your social media accounts, run email marketing and even have our own in-house graphics team to help develop your brand!

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Sports Office 365’s Mission

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