How to Improve Your Club’s Social Media

Social Media: Getting Started and Creating Accounts

Before being overwhelmed with the idea of having to manage a variety of social media accounts, your first step is account creation. Just this first step alone can take some weight off of the time-consuming task that is social media. You may feel overwhelmed at the idea of getting into new social platforms, especially if it’s for the first time.

Getting started can be easier than it seems. First, you’ll need to answer the question: What is your goal with each account? The most common goal is to get club information in front of more people or to act as an information portal for your current players and their parents. Maybe its purpose is a step beyond– to attract more followers
in the community to grow your club. Whatever your goal may be, there are different ways to approach your social setup.

In order to enhance your social media and achieve your goals, you need to understand the different types of content and posting.

  1. Videos, Photos, and galleries- Using imagery is a great way to really engage with your club. By showing off your players, coaches, and parents; it shows that you as a club are thankful and proud of who you are.
  2. Information and Content- On the other side of the spectrum is the pages that operate soley to inform. From marketing programs to broadcasting information about delays and cancellations.
  3. All of the Above- While it may require more effort and more commitment, some social pages do a little bit of everything; which is great! The more content and engagement you get on social media, the better!

What Are the Next Steps?

After you have your accounts all set up you are ready to start engaging with your audience. Engagement is the key to any good social media profile. While you are connected with your immediate audience, it’s important to continue looking to grow and engaging in those outside your primary community. Start implementing some of these ideas to build a bigger presence online:

  • Get some short video clips during practices and games to share as a “Story”
  • Stay consistent with your photo posts! 1-3 per week
  • Be responsive with questions, comments, and inbox messages on your social pages
  • Set some ads to promote your upcoming programs!

Remember, having a good social media presence takes time. You need to stay consistent and engaged throughout the process. Don’t be afraid to market your club and social media either. The more people that notice your club and engage, the better!

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How To Perfect Your Registration Setup

Setting up a registration can be a daunting task. There needs to be a lot of information collected, waivers signed, payments, and more. Many times, there are details left out of registrations that just make your job harder in the future. To some, a simple registration that collects payment and the name of a player will be all they need. But, every registration is different. Here are a few tips on how to perfect your registration setup!

1. Take your time.

Building a good registration doesn’t need to be a one-and-done task. Stretch out the building process over a few days, give yourself time to think of new data points and information that you’ll need to collect. This can also ease the stress of rushing and trying to quickly build a half-fledged registration. Setting some time aside and using the Sports Office 365 Registration Checklist is a great way to stay on top of your job!

2. Think of past mistakes and missing information.

It’s very easy to build what seems like a perfect registration that can be used over and over again; until the time comes to order uniforms and you realized you didn’t collect sizes. Look at past forms you’ve built and learn from what you’ve done in the past. Another option is reaching out to others or consulting online help to see what some of the most simple yet important information is that you may be missing.

3. Marketing your registration

Building a good registration is more than just adding in a few forms and then letting it sit. Registration is a constantly active program. Marketing your registration is going to be more in-depth than building the actual form; and arguably, more important. Marketing, whether it be social media, email, or any other preferred method: is an easy way to boost up your exposure. The more people you market to, the more registrants you’ll get. Be sure to set a good amount of time aside and plan to market far in advance.

4. Keep it simple

A well-designed registration is simple. There is no need for elaborate steps or forms that take more than 10 minutes to complete. The more user-friendly, the better!

5. Run Tests!

Perhaps one of the most forgotten about steps in this process is testing the actual process. The last thing you want is to go into your registration platform a week after it opened only to see nothing has been working the whole time. Set time aside to run through it yourself, have friends, and others test it for you. The more testing and tweaking you do, the easier it’ll be on you in the end.

Building a good registration doesn’t need to be hard. Set some time aside market, run tests. The more time and attention you set aside to building a good form, the easier it’ll be on your parents, and your future self!

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The 7 Day Registration Checklist

Building a registration form can be difficult, especially if you’re doing so by yourself. Check out our 7-Day checklist inspired by TeamSnap!

1. Find a Good Platform

Finding a good platform to set up your registration is the most important step in staying organized. A good platform will allow you to collect as many data points as you need, collect a payment, and track all the happenings of who is registering and when. Getting a good system in place will save you a lot of time and effort in the end!

2. Find out what needs to be recorded

Data is the quintessential piece to your registration setup. Without the appropriate information, you’ll get disorganized and things will start to fall apart. It’s important to take some time to think about what you may need to do with the data in the future and set out some of the major data points you need to be recorded.

3-4. Begin building your form

Once you have found a good foundation and set some time aside to take notes on your registration fields, it’s time to get to work building it out. Take some extra time to really make sure that you hit every point when building this out. Incomplete or difficult registration will only make the lives harder for yourself, coaches, volunteers, players, and parents. Building something simple and easy for parents to complete is the ideal goal when formatting. There is no need for anything too flashy on the registration side of things.

5. Run Through Tests

Now that your registration form is complete, have yourself and a few others run some tests. You may find you missed a data point or find you want to add or remove certain items. You also want to make sure someone other than yourself can run through these tests to get a good outside perspective on the ease of the process.

6. Begin Marketing

After the registration building process is complete, you aren’t done yet. Marketing your program is just as important as the initial setup. Marketing your program can be done either through social media, email marketing, flyers, or whatever your preferred method may be. The more your program is marketed, the more traction it’s going to get.

7. Launch, Promote, and Track

You’ve built out your registration, marketed it, and now it’s time to launch. Once your registration is active, it’s not time to slow down. You’ll want to keep active on things, especially in the first few days to make sure everything is running smoothly. Keeping a watchful eye on things as time passes will help you prepare for the actual program you run. This will also give you a good idea of things you may want to change in the future the next time you set up your registration!

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