Marketing Your Club and Why Online Presence Matters
Some food for thought.
“Stopping advertising to save money is like stopping your watch to save time“ – Henry Ford
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
“Less is more. Keeping it simple takes time and effort.” – Jeff Bullas
In the world of youth sports, there is always a program being marketed and planned. Many are run by extremely qualified coaches and staff and provide invaluable knowledge, experience, and fun! You could have the best-run recreation program in the nation but without some strong and aggressive marketing, how will anyone find you? The obvious answer is great marketing. The simple answer is great marketing. The time-consuming answer is great marketing. The point is, marketing in person and online takes a large number of resources, manpower, and persistence to reach as many people as possible.
We here at Sports Office understand the marketing world of youth sports very well. Our goal is to bring what we’ve seen around the country to your virtual doorsteps.
Why does this matter?
You are not the only youth sports organization trying to spread the word about your various programs. There are over 10,000 soccer organizations (USYS) fighting to attract members. 100’s of new youth sports organizations start up every year to further increase that competition. If you are looking to stand out from the competition, you need to make your marketing as aggressive and simple for families to understand as possible. Less is more.
Can I just do this myself?
Yes, you can. You and any volunteers or staff you have on hand can do this for the club. However, do you have the bandwidth to market as aggressively as you’d like? Can you do this every season? Do you want to? Of course you want to but unless this is your full-time job to market and interact with your customers, you may struggle to do this consistently every season.
Now imagine watching as a team of full-time graphic designers and social media marketers working around the clock to create all of your content and push it out through every channel possible. Not only for online marketing either. Posters, business cards, and banners too. While we cannot physically market for you in person, we provide you with all the resources to do it yourself.
You focus on running your club. Let us focus on spreading the word.
Our team has made a promise to make your life easier. Are you ready to save time and increase your marketing presence? Get in touch with us today and lets get started. It’s never too late, or early, to get the word out!