How to Improve Your Club’s Social Media

Social Media: Getting Started and Creating Accounts

Before being overwhelmed with the idea of having to manage a variety of social media accounts, your first step is account creation. Just this first step alone can take some weight off of the time-consuming task that is social media. You may feel overwhelmed at the idea of getting into new social platforms, especially if it’s for the first time.

Getting started can be easier than it seems. First, you’ll need to answer the question: What is your goal with each account? The most common goal is to get club information in front of more people or to act as an information portal for your current players and their parents. Maybe its purpose is a step beyond– to attract more followers
in the community to grow your club. Whatever your goal may be, there are different ways to approach your social setup.

In order to enhance your social media and achieve your goals, you need to understand the different types of content and posting.

  1. Videos, Photos, and galleries- Using imagery is a great way to really engage with your club. By showing off your players, coaches, and parents; it shows that you as a club are thankful and proud of who you are.
  2. Information and Content- On the other side of the spectrum is the pages that operate soley to inform. From marketing programs to broadcasting information about delays and cancellations.
  3. All of the Above- While it may require more effort and more commitment, some social pages do a little bit of everything; which is great! The more content and engagement you get on social media, the better!

What Are the Next Steps?

After you have your accounts all set up you are ready to start engaging with your audience. Engagement is the key to any good social media profile. While you are connected with your immediate audience, it’s important to continue looking to grow and engaging in those outside your primary community. Start implementing some of these ideas to build a bigger presence online:

  • Get some short video clips during practices and games to share as a “Story”
  • Stay consistent with your photo posts! 1-3 per week
  • Be responsive with questions, comments, and inbox messages on your social pages
  • Set some ads to promote your upcoming programs!

Remember, having a good social media presence takes time. You need to stay consistent and engaged throughout the process. Don’t be afraid to market your club and social media either. The more people that notice your club and engage, the better!

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The Benefits of our Sports Administrators

Running a sports team or organization is a lot of time and work. Just like in any business, a solid administration forms the strong backbone of your team! If you’re looking to free up time and ease that workload, look no further. Below are some of the best benefits of a Sports Administrator that you can find with us!

1. A dedicated Sports Administrator frees up your time

Tired of those long nights building out schedules and rosters? Fed up with the stresses of player carding and registration? Let us handle it! At Sports Office 365, We take pride in significantly easing the workload for clubs across the country.

2. Streamlining of Clerical Duties

Everyone gets backed up from time to time on something. Get teams proper practice time, issue refunds, organize communication; you name it! We help you stay on top of everything!

3. A Solid Communication Hub

Working at a club will bring you in contact with a ton of people. Don’t get backlogged on emails and phone calls. Let us handle that. We help out with incoming parent emails and our receptionist will be more than willing to yield their calls. Sports Office 365 will serve as your communication hub for your club!

4. Offset your Weaknesses

Everyone has their weak points when it comes to running an organization. We are able to work hand in hand with your strengths to drastically improve your club while helping fill in those areas that may be lacking.

5. Social Media and Marketing

One of the more difficult aspects of running an organization is marketing and media. We pride ourselves on our media and marketing abilities and are skilled in many different systems to improve your club and reach new audiences. We are able to post to your social media accounts, run email marketing and even have our own in-house graphics team to help develop your brand!

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